A good advertisement is one which sells the product without drawing attention to itself.
Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
Advertising is only evil when it advertises evil things.
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals.
Advertising reflects the mores of society, but it does not influence them.
Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.
Develop your eccentricities while you are young. That way, when you get old, people won't think you're going gaga.
Does advertising corrupt editors? Yes it does, but fewer editors than you may suppose... the vast majority of editors are incorruptible.
Don't bunt. Aim out of the ball park. Aim for the company of immortals.
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image.
First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.
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